Website design & copywriting for Embers Media
An outdoor industry public relations firm needs a website filled with life, conviction, and pride. The client came to me feeling disappointed with the website and the desire for something new.
As a website designer, it is my job to align a clients’ website with their outstanding professional services. All brands and organizations need a beautiful, capturing website to make a good first impression on customers.
Defining the Scope of Work
Embers Media has successfully helped global brands with public relations. Every client they served raved about their services and the following positive results. Since Ember’s website did not match their expertise, it was time to bring in a website designer- me.
The scope of work included new wireframes and design, fresh web copy, and a strong portfolio.
Website Revamp
During this project, I was given complete creative reign to powerfully convey the Embers Media brand and keep website visitors captured every step of the way.
Leveraging the color palette and vibe of the brand, I collected photos of desert canyons and sprinkled them throughout the site.
The home page defines who they are, what they do, and how they do it. It includes portfolio shortcuts to the pages of their work with high-end clients and supports the business with testimonials.
Strong & Captivating Content
Embers Media’s previous website was simple and lacked content to inform and convert users. Clear and straightforward lexicon is paramount when showcasing your business and services on a website.
The new website builds credibility for the business, clearly explains what they do and how they can help, and beautifully showcases previous work.
When the new Squarespace website went live, the client was blown away and excited to show off her new site.
Don’t take my word for it, here’s to what the client had to say:
“Tori was communicative, efficient and very knowledgeable when it came to branding and website development. She did a fantastic job of listening to what I was looking for and subsequently designed a website that made my company come to life with all the right words, colors and photos. I would highly recommend Tori if you need a website built or redone!”
-Liz Rovira, CEO & Founder, Embers Media