BMW GS adventure

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A webpage rewrite for

BMW MOTORCYCLES

This legendary automobile company has a new adventure motorcycle on the market built for adventurists. Below I have rewritten the content while using their webpage’s photos. The original product page can be found here.

THE BMW R 1250 GS ADVENTURE

bmw gs motorcycle 2022 1250, 2022, adventure, adventure touring

Built for endurance and thrill

This BMW enduro bike takes riders to the most remote places. No route is impassible to the R 1250 GS. It tackles sand, glides on pavement, and grips gravel. Advanced riding modes empower riders to lean into the unknown. This touring bike provides adventurers with intuitive LED lights, a powerful twin-boxer engine, a long-range gas tank, and more. From winding roads in the Argentinian Patagonia to the dunes of the African Namib desert, the R 1250 GS will get you there.

No destination is too far for the R 1250 GS. This motorcycle is designed to appeal to many riders and provides a world of opportunity. Seven riding modes ensure optimum grip and superior handling at all times. You can always rely on the GS series, no matter how the road twists and turns.

TURN UP YOUR EXPERIENCE

bmw r 1250 gs 2022 led lights handlebars touch screen
bmw 2022 r 1250 gs motorcycle

Support in the Saddle

BMW’s well-designed ergonomics offer outstanding vision and easy bike control. Customizable seats and handlebars ensure rider comfort and confidence. For taller riders, handlebars can lift up to 30mm. The seat height can be adjusted from 790mm to 910mm so riders can be comfortable in the saddle on longer adventures. Heated handlebars and seats enable riders to be in it for the long haul. Maximum comfort means epic tours in beautiful surroundings.

Still maintaining the signature GS eye-catching appearance, these swiveling LED headlights significantly add to rider confidence and safety. When navigating at night, this intuitive technology will guide the way.

Sensors detect how the bike is tilted when riding on varying terrain gradients. The lights adapt to the rider’s position to accurately illuminate the path ahead. When driving up and down a slope or rounding corners, the headlights tilt and turn to give riders optimum visibility. The Welcome and Goodbye functions can activate with the ignition turned off, making it practical for maneuvering in the dark.

BMW redesigned the tail light indicators to serve as brake lights, turn signals, and tail lights– all in one. These bright rear-facing LEDs make riders even more visible to others at night.

bmw gs motorcycle headlights

Greater visibility and precision

DYNAMIC, RELIABLE, ALL-TERRAIN

Power and freedom

The twin boxer engine drives riders wild. BMW’s CamShift technology provides powerful torque development over the entire engine speed range. This dynamic engine grants greater control in every riding situation. The effective engine break prevents the rear wheel from slipping or jerking. 

The impressive performance and smoothness of the R 1250 GS make riders feel limitless. The engine shows its character in every gear. Suspension can be adjusted right from the home screen to bring riders greater ease and comfort when traveling with gear or a passenger. With various riding modes, this enduro bike is ready for every type of terrain.

BUILT FOR OFF-ROAD ENTHUSIASTS

Two words that best describe the R 1250 GS are sleek and rugged. Riders can personalize their bike from the trim colors to the windshield and foot pegs. When looking at this bike, all you can see are mountain passes and dirt roads.

But it’s up to you to venture out.

Outfit for the road less traveled

The R 1250 GS is built for endurance. Impressive tank range grants fewer pit stops and more remote adventures. Enduro-specific equipment ensures that riders are ready for anything. Parts like the headlight protector and the aluminum engine guard provide extra security in far-away places. Top and side cases efficiently hold gear and tools while on the road.

Needless to say, adventure and adrenaline await.

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